New Delhi, March 10 (IANS) The sight of women in resort-wear in business conferences, home-wear in meetings and shirts with drooping shoulders have led designer Varija Bajaj to venture into a label focusing on Indian culture, body shapes and skin tone which is targeted at working women professionals. The designer had to say that that is is the choice they are imposed with the name of comfort, availability and lack of awareness.
The Indian body structure is very different from our western counterparts. With extensive research on Indian body types, we have realized that an average Indian body of a woman is 5 ft 2 inch with narrow shoulders and is pear-shaped vis-a-vis 5 ft 6 inch, broader shoulders and rectangle or apple-shaped Western women.
With her brand Office&You launched on International Women’s Day, the designer has applied figure correction techniques through which they camouflage most defects and give an illusion of a relatively perfect figure.